I have yet to see any negative media coverage on this campaign, and there's certainly been plenty of chances to do so. In fact, when they did the campaign in my town the news coverage was quite positive.

Any charity work WWE does can be considered whitewashing. The schools, towns and children they are visiting don't seem to mind.

I do not see Be A Star asking WWE to tone things down. And judging by the recent programming on WWE TV, they certainly are not scaling back the bullying. Is it a bit hypocritical of WWE? Maybe. But McDonalds donates to the American Diabetes Association. Walmart shuts down local businesses then donates to the Jobs of the Future program. Coca Cola donates to the American Heart Association. All a bit ironic. But nobody seems to mind.

If there is any argument to be had here, it's the debate on why the Be A Star Alliance partnered with WWE, a company filled with bullying and violence, in the first place. And that's a debate/argument for Be A Star and its members to have, not the WWE audience. Such as this: link.