Absolutely. In my opinion, the biggest misconception in the field is that we are looking for a cure for cancer. This is related to the "cancer is one disease myth" as well. The goal of cancer research is not to cure cancer, it's to turn cancer into a manageable chronic disease that people can live with for decades before dying of something else. We do ourselves a disservice when we claim to be searching for "the cure for cancer" as we lose the trust of the public when it invariably doesn't cure cancer.