The top voted comment in this thread does a pretty good job of explaining what's odd about it. I agree the importance of remembering, but there's something about this that doesn't sit with me. I can't explain it more than by echoing Santos_L_Halper. It's eerie. Its such a random leap, but in my head it reminds me of the film 'Jesus Camp'. I don't think everyone who participates fully realizes what they're doing. Most might. Just not all.

Maybe it's just my life outlook. I don't think its effective when you are told to remember. If it's important enough, people will hold onto a memory. It's like those who get tattoos for loved ones that passed. I understand the need to remember, but if you need to devote space on your flesh to keep the memory alive you're not doing it right. Would a tattoo on my arm of my dead sister make her memory any brighter? At the end of the day, no matter how many tattoos you have or horns you blare, the memory is only effective inside you.