At work and don't have much time to go through step by step. But bear with me here.

Chickfil-a - concept's good, and the cause in of itself actually matters to me. Some of the copy is a bit clunky, but that's subjective. I'd say review it see where you think it might be awkward (one example: Where will the humiliation end?)

Goldfish - the Venn diagram one is great. Snack < Trophy I don't get. The coloured one I also don't get. Not sure why, but I really don't like the tagline of 'delicious visual aids' for obvious albeit lowbrow reasons.

Bose. A lot of the print stuff is employing a see-say approach. That is, saying something and showing it same thing. Becomes redundant. Theatre of the mind is great. "Hey did you hear that? Yes you did" doesn't make sense to me.

Bic stuff feels like filler. And like I said, doesn't stack up to existing work.

Trivial Pursuit: The concept just isn't there yet. I definitely appreciate the approach you took, but there's a larger opportunity to do something really fun. Also "Enter into" is redundant. Some of the copy feels forced, thus hard to digest.

Overall, man, you're going in the right direction. Here's a fact: your book a) has to be as good as anything that wins awards, and b) will be judged by the worst piece in it.

Full disclosure: I did not look at any of the vids or interactive elements you provided.

Edit: Good luck, Mr. Goldfish.